Reviewed · SEOUL TOURS
Seoul: Personalized Korean-style Makeup Experience
If you like your travel plans practical and hands-on, this Seoul session is fun in a very direct way. You get personalized Korean-style makeup design based on your face shape and balance, then you leave with a shopping list you can actually use.
I like two things most: first, the focus on how the look fits your features, not a one-size pattern. Second, you get written follow-up in the form of a PDF that explains the products and tools after your lesson.
One thing to consider is that the service works best if you arrive ready. You’re asked to come with only basic skincare completed, and if you’re late, the session can end immediately.
Korean Makeup That’s Built for Your Face, Not a Template

This is a personalized Korean makeup experience run by Riha Kim, in Gyeonggi Province. You’ll spend about 40 minutes to 1 hour with an instructor who works in English and Korean, and the goal is simple: help you recreate a flattering K-makeup look you can use at home.
The “personalized” part is not vague. You’ll do an analysis of your face shape and the balance between upper, middle, and lower areas. Then you get a tailored design that covers the full routine, from foundation tone guidance to eyeliner style. If you’re new to makeup or you struggle with application, the lesson format is designed to guide you step by step rather than just doing makeup on you.
What makes it interesting?
Korean makeup often emphasizes subtle structure: how your eyes look open, how eyeliner guides your eye shape, and how your complexion looks even without looking heavy. Here, you’re not just learning trends. You’re learning the logic behind them for your own features.
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Key Things That Make This Session Worth Your Time

- Face-shape analysis you can use: your design is built from your face proportions, not a generic “K-beauty look.”
- Eyeliner guidance that matches your eye shape: the routine includes eyeliner design choices that suit your eyes.
- Product matching plus a shopping plan: you’ll get a curated list of Korean cosmetics to match your complexion and needs.
- A real after-session PDF: you leave with a written guide, so you can repeat the steps later.
- Beginner-friendly 1:1 teaching: the instruction focuses on selecting products and applying them, guided by your own attempts.
Getting Ready: What You Should Do Before You Arrive

Your best move before the appointment is straightforward. Finish only your basic skincare before you go. The service is designed around starting clean, so you’ll get the most out of foundation selection, tone matching, and how eyeliner sits on your skin.
If you show up already wearing makeup, it can limit what the instructor can do. Think of it like color-matching a dress: it’s hard to judge the real shade when the base is already covered.
Also, double-check the location info on your voucher and arrive on time. This is not the kind of activity where you can slide in whenever you want. If you arrive later than the scheduled start time, the session cannot proceed and ends immediately.
The Studio Arrival: How to Find RihaKim Makeup

The meeting point is at RihaKim makeup on the First floor, Ssangyong Namsan Platinum Building. If you enter through the entrance next to the CU convenience store inside Ssangyong Namsan Platinum, you’ll find an elevator. Take it to the first floor, walk all the way down the hallway, and the last office is the studio.
You’ll be back at the same meeting point at the end, so you’re not dealing with transportation juggling mid-session. It’s all about a smooth, contained experience.
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Your Makeup “Map”: Face Analysis and the Korean Design Plan

The session starts with an analysis that feels more like set design than beauty talk. You’ll be evaluated for your face shape, then the instructor looks at how the upper, middle, and lower sections balance out.
Why this matters: Korean makeup typically aims to visually correct proportions. That can mean adjusting how you highlight, where you place shadow, and how you shape the eyes so they look balanced with the rest of your face. If you’ve ever felt like your makeup looked fine in the mirror but wrong in photos, this kind of structure is often the missing step.
Next comes the custom plan. The design covers the makeup routine as a whole, including foundation color recommendations, skincare product guidance, and eyeliner designs. You’re not only getting a look to wear for the hour. You’re getting a system you can repeat.
Foundation Color and Skin Prep: The Part That Changes Everything
Foundation is where many people lose the plot. Too light can look gray. Too warm can look off in daylight. Even if you match your shade in a shop, the right undertone can still matter once your skin is prepped.
In this session, the instructor recommends the appropriate foundation color after analyzing your features. You’ll also receive skincare product recommendations designed for your needs. The goal is practical: help you build a base that makes everything else easier.
A helpful way to think about it is this. If your skin prep is right, eyeliner and complexion look sharper with less effort. If it’s wrong, even a perfect eyeliner design can look messy.
Eyeliner Design for Your Eye Shape

One of the most praised parts of the experience is the eyeliner teaching. People often say they struggle with eyeliner, especially getting it to match their eye shape, and the instructor focuses on solving that directly.
In your session, eyeliner design is part of your personalized routine. That likely includes how you place the line, how it extends, and how it supports the shape of your eyes. Korean makeup tends to focus on giving eyes definition without the heavy, overstated look many Western styles go for.
If you’ve ever tried copying an eyeliner style from online and then stared at yourself in confusion, you’ll appreciate this approach. You’re not copying. You’re adapting.
The Lesson Style: 1:1 Personalized Teaching vs Full Makeup

This experience can be offered in different formats, and it affects what you walk away with.
Personalized Make-Up Lesson (1:1)
This option is built for beginners and people who struggle with applying makeup. You’ll learn how to choose suitable cosmetics and brushes, how to apply them, and you’ll be guided to do your own makeup.
You’ll come away with a completed look, plus a PDF with information on makeup tools and cosmetics. The key here is the learning payoff. You’re not just leaving pretty. You’re leaving with a repeatable method.
This format is not suited for people who already feel confident doing makeup well. The instruction is designed for improvement, not for advanced refinement.
Full Make-Up and Cosmetic Recommendations
If you choose the full makeup option, you’ll receive full makeup and an email listing the cosmetics and tools used. You also get the written follow-up in the form of the session’s PDF, which reinforces what you used and what to buy.
If you’re short on time or you want to be shown what the finished version looks like, full makeup can be a good fit. If you want to learn the process so you can do it yourself later, the 1:1 lesson is usually the better match.
The Shopping List You’ll Actually Use

A big part of the value here is the curated cosmetics list based on your features and needs. This includes foundation-related guidance, skincare recommendations, eyeliner design direction, and product picks tailored to you.
After the session, you’ll receive a PDF file with product information. That matters because Korea cosmetics brands can be confusing, and shelves move fast. A written list helps you avoid the classic tourist problem: buying random things that look cute but do nothing for your specific look.
Some sessions also produce guidance that helps you shop in Korea efficiently. One person specifically mentioned finding an eyeshadow palette recommendation at Olive Young. Even if you don’t shop there, you can use the product names and tools from your PDF to locate items with less guesswork.
What the PDF Includes, and Why That Follow-Up is a Big Deal

You’re not just getting an hour of glam and forgetting it at home. The post-session PDF is built to keep the logic of the makeup routine in your hands.
From the service details, the PDF includes information provided during your session, and for the 1:1 lesson format it includes details on makeup tools and cosmetics. People also highlight that the guide is easy to understand and step-based, which is exactly what you want if you’re trying to improve your routine day by day.
If you’re the type who watches beauty videos but still can’t recreate the result, this kind of written structure can help you troubleshoot. The PDF is your map when you’re staring at your own face in your bathroom mirror.
Timing and Group Size: What It Feels Like in Real Life
This is a private group experience. That means you’re not competing for attention with other people. In makeup instruction, that matters. Small corrections like how you place a line or how you blend can change the whole look, and you need time for that.
Duration is 40 minutes to 1 hour, so the session is focused. You’re not doing a long, multi-stop excursion. It’s a concentrated lesson that ends back at the meeting point.
You can also check starting times for your schedule. The service length is short enough that you can likely fit it into a day of sightseeing, especially if you’ve got an afternoon where you can handle one focused appointment.
Price and Value: Is $86 Fair for What You Get?
At $86 per person for about 40 minutes to 1 hour, you’re paying for three things:
1) tailored design work (face analysis and makeup plan)
2) instruction and/or finished makeup
3) a written product and tool guide you can use after the session
What makes it feel like good value is the personalization. A standard makeup counter can match shades, but it usually does not explain how to recreate the design step by step for your eye shape and face proportions. Here, you’re paying to learn the “why” and to leave with the “what to buy.”
Also, the PDF follow-up reduces waste. If you buy the right products first, you spend less time and money correcting mistakes later.
Who Should Book This (and Who Might Skip It)
Book it if you want Korean makeup that is practical for your own face. This experience works especially well for:
- beginners or people who struggle with makeup application
- anyone who can do makeup but wants the eyeliner and structure tailored to their eyes
- people who like the idea of leaving with a shopping list and a step guide
You might skip it if you are already very advanced and don’t need instruction. The 1:1 lesson format is not intended for people who already apply makeup expertly.
A Few Practical Tips So You Leave Happy
- Arrive with basic skincare done only, so the instructor can work from a clean base.
- Plan to ask questions in real time. The best results come when you understand why a line placement or foundation tone works for your face.
- Take the PDF seriously when you shop. Use it like a checklist, not like a vague suggestion list.
Should You Book This Korean Makeup Experience?
I’d book it if you’re in Seoul and you want something more useful than a photo moment. This is a hands-on, face-tailored session with written follow-up, and the eyeliner instruction is a standout strength.
If your goal is to learn your routine, especially your eye makeup, this is the kind of experience that can change how you do makeup at home. If you’re only hoping for a one-time look with no desire to learn, you might still enjoy the full makeup option, but the true value is in the personalized learning plan.
If you want a Korean beauty lesson that respects your features and gives you a shopping roadmap, this one is an easy yes.
FAQ
How long is the Korean-style makeup experience?
The session is listed as 40 minutes to 1 hour. You can check availability to see starting times.
How much does it cost?
The price is $86 per person.
Where do I meet the instructor?
Meet at RihaKim makeup on the First floor, Ssangyong Namsan Platinum Building.
What should I do before I arrive?
You should arrive with only your basic skincare completed. Arriving with makeup on may limit the services the instructor can provide.
What makeup style is included, and what is not included?
The service is described as daily styled Korean makeup that naturally enhances facial features. It does not include party makeup, Western-style makeup, or false eyelashes.
Is this a private session?
Yes, it’s a private group experience.
What do I get after the session?
After the session, you receive a PDF file with information provided during the session. If you choose full makeup and recommendations, you’ll also get an email listing the cosmetics and tools used.
What languages are offered?
The instructor provides support in English and Korean.
What happens if I arrive late?
If you arrive later than the scheduled start time, the session cannot proceed and will end immediately.
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