Reviewed · TRADITIONAL LIQUOR TASTINGS
Rice Wine Tasting with Sommelier – Finest Makgeolli (& Soju)
Korean alcohol can feel confusing at first, especially when the only thing you know is that familiar green bottle of Soju. This tasting turns that confusion into something practical, by walking you through makgeolli as a real craft, not just a drink you order. I like that you taste multiple bottles from across Korea, including rarer ones from small producers, and I like that the session is led by Jay, a Korean liquor sommelier, with Sam, a certified Korean alcohol brewer. The one downside to plan for is simple timing, you need to be on time, because if you arrive too late, you will miss the tasting.
You meet in a super convenient spot in Hapjeong, then step into a quieter backroom where the focus stays on the glasses, the flavors, and the brewing logic behind them. The group is small, so you can ask questions without yelling over a crowd. If you are hoping for a long bar crawl vibe, this is more structured and explanation-led than party-led, and it stays focused on tasting.
Quick hits before you go

- Rare makgeolli focus: you are tasting the finest and the rarer bottles across Korea, not the usual mainstream picks
- Two expert leads: Jay handles the liquor-sommelier side, Sam explains the brewing process
- Small group format: limited to 10 participants, which makes Q and A actually workable
- Real-to-life setting: a hidden backroom in a specialty rice wine shop, inside a mall by Hapjeong station
- At least 5 drinks: you will sample multiple Korean alcohols from different regions within the 80-minute session
Makgeolli, explained by people who actually brew and judge

If you know Korea only from Soju, you will likely leave with a new mental map. Makgeolli is fermented and unfiltered rice wine, which is why it looks hazy. People do drink it often, but it is also easy to misunderstand if you only think in terms of the clear, familiar drinks you see everywhere.
What I appreciate here is the way the experience frames makgeolli as a category with differences you can taste. The hosts have explored hundreds of makgeollis across Korea, and their goal is to introduce you to the best bottles in each category. That matters, because the tasting is not random. You are not just trying any hazy rice wine that happens to be on a shelf. You are getting a sequence designed to teach you what to notice, then reinforce it by letting you taste again and again within the time window.
And yes, you will also try Soju. The point is not to replace what you know, it is to compare. You taste familiar territory, then you taste the rice wine craft, so you can feel the contrast clearly.
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The Hapjeong meeting point that keeps logistics painless

This is one of those Seoul experiences that stays easy to reach. The location is inside a mall connected to Hapjeong station, and the meeting point is in front of a lifestyle brand store named JAJU. The team picks up the group around 5 minutes before the start time.
If you are taking the subway, you can enter the mall on the B1 floor through an entrance between Exit 9 and Exit 10 of Hapjeong station. From there, it is about a 1 to 2 minute walk to the meeting point at JAJU. If you are arriving by taxi, you get off at Exit 9 or Exit 10, head down into the mall, and you are looking at the same short walk.
Two practical notes I take seriously here:
- Arrive early enough to get to JAJU and get checked in.
- Do not treat the start time like a suggestion. You need to be at the tasting at least 5 minutes before it begins, and if you are late by more than 20 minutes, you cannot join.
This matters more than you might expect in a tasting setting. Once the pours and explanations start, the schedule tightens quickly.
Inside the backroom tasting room: small group, big focus

The tasting happens in a hidden backroom of a small, specialty rice wine shop. That detail sounds minor, but it changes the whole feel. In a quiet room, you notice things you would miss in a noisy bar, like how the guides describe flavor differences and how those descriptions line up with what you taste.
The session is led in English, with Jay and Sam guiding you through the drinks and the reasoning behind them. The group size is limited to 10 participants, which is a big deal for a tasting because everyone needs room, glass space, and the chance to ask follow-up questions.
Based on what I would want in an experience like this, the best part is that you are not just consuming. You are learning the logic of brewing and the way sommeliers think about pairing and character. That is especially valuable with makgeolli, because it is widely consumed but not always explained well.
What you actually taste in 80 minutes

You should expect at least 5 carefully selected Korean alcohols from across Korea within the 80-minute guided session. That is a fast, efficient pace. It also means the hosts have to be selective about what they pour and how they explain it.
Here is what that pace usually feels like in practice:
- The guides set the stage with basics and definitions so you can taste with context.
- Then you move through different bottles in a sequence that helps you compare flavor characteristics, not just sample randomly.
- Sam plays a key role in explaining the makgeolli creation process, so your palate has a map to follow while you taste.
- Jay contributes the liquor sommelier lens, helping you understand what you are noticing in a more structured way.
From the experience reviews, the strong theme is that Sam clearly walks people through the makgeolli creation process and makes the flavor differences feel teachable. One review calls it a masterclass in how flavor types are presented across the experience. Another highlights that you will taste bottles you would not normally find on your own trip to Seoul.
I like that emphasis on unfamiliar bottles. If you only taste what is easy to buy, you miss the point. This experience is designed for people who want better-than-standard bottles, from smaller local producers that do not always reach a wider audience.
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Makgeolli flavors you can learn to notice, not just guess

Makgeolli is unfiltered, and that haziness is a visible cue that it is more like a living, fermented product than a perfectly refined, clear drink. But what really helps you is the guided way you are asked to pay attention.
Instead of asking you to guess what the drink is supposed to taste like, the hosts explain how brewing choices can create distinct flavor directions. Sam, in particular, is positioned to talk through how it is made, which helps you connect the craft process to what lands in your glass.
Then Jay supports with the broader liquor perspective, helping you frame the experience so you can describe it more than just mentally label it as sweet, sour, or neutral. The practical value is that once you can name what you are tasting, it becomes easier to order the right bottle in a shop later.
You also get the benefit of tasting multiple bottles in a short time. That makes comparisons sharper. If you only try one makgeolli, you might remember a general impression. If you try several, you start spotting patterns and differences across categories.
The Soju side: familiar bottle, new context

Soju is the drink most people arrive in Korea already knowing. Even if you have only seen it as a green bottle in convenience stores or on restaurant tables, it has a strong presence in Korean drinking culture.
In this tasting, the Soju element is there to give you context and contrast. You are not just drinking Soju because it is popular. You are tasting it alongside makgeolli so you understand what makes each style different and why people choose one over the other.
I also like that the guides are not treating Soju like an afterthought. The session is structured around makgeolli first, but Soju is still part of the learning arc. Reviews mention that people appreciate the way it broadens their understanding of both, not just rice wine.
If you want to keep going after this, the host also mentions another Soju tasting at a family distillery with 400 years of history. If you are a Soju fan, that could be a smart follow-up. (And if you are not, this tasting still gives you enough context to decide what you actually like.)
Price and value: $44 for guidance, access, and rarer bottles

At $44 per person for an 80-minute session, this is not a bargain like a free tasting in a market. But it is also not overpriced for what you are getting.
Here is what you are paying for:
- A guided tasting led by a sommelier and a certified brewer
- At least 5 alcohol tastings, coming from different parts of Korea
- Access to finer, rarer makgeollis that small local producers may not easily bring to a wide audience
- A small-group setup where you can ask questions in English
The value is in the sorting. You are letting two experts do the hard work of selection and explanation so you can focus on tasting and learning. When I think about value, I ask: would you be able to reproduce this on your own in the same amount of time? The answer is usually no, unless you already know where to find rare makgeollis and how to talk about them.
So this price tends to make sense if you want more than drinking. You want the why behind the bottles. If you simply want a quick, casual drink without instruction, you might feel it is a lot for 80 minutes. But if you care about craft and you want better bottles, it is a solid deal.
Who this tasting is for, and who should skip it

This is a great fit if you:
- Want an English-language makgeolli introduction that goes beyond the basics
- Like the idea of tasting multiple bottles from across Korea, especially rarer ones
- Enjoy guided explanations where the brewer and the sommelier roles make sense together
- Prefer small groups and questions you can actually ask
It is not the best fit if you:
- Need a kid-friendly activity, since children under 18 are not suitable
- Are going for a long social hangout where conversation is optional
- Struggle with strict timing, because you must arrive at least 5 minutes early and stay within the window
Practical tips so you do not lose your seat

Before you go, here are the key things to handle that can make or break the experience.
Bring: You should have a passport or ID card. A copy is accepted.
Timing: Arrive at least 5 minutes before the tasting starts. If you are late by more than 20 minutes, you cannot join.
Meeting point: Look for JAJU and meet in front of that lifestyle brand store. If you are using the mall entrance, use the B1 route between Hapjeong station Exit 9 and Exit 10, then walk about 1 to 2 minutes.
Group size: With a maximum of 10 participants, the session is intimate. That is good for learning, so try not to roll in stressed.
Alcohol planning: This is a tasting with multiple pours in 80 minutes. You should plan accordingly, especially if you plan to keep sightseeing afterward.
Should you book this makgeolli and soju tasting in Hapjeong?
I think you should book it if you want a real introduction to makgeolli and you care about tasting rare bottles, not just ordering what is already familiar. The mix of Jay and Sam is a big part of the appeal, you get both sommelier framing and brewing-process explanation in one session. The small group size keeps it friendly and focused, and the backroom setting helps you actually pay attention.
Skip it if you are just looking for a casual drink, or if you do not want to follow a tight start time. Also, if you hate structured learning, you might find the explanation-heavy style less fun than a purely social bar stop.
If you are on the fence, use this rule: if you want to come away able to pick a better makgeolli bottle next time, this tasting is doing exactly that job.
FAQ
Where is the meeting point for the tasting?
You meet in front of a lifestyle brand store named JAJU. The host picks up the group about 5 minutes before the starting time.
How do I get there from Hapjeong station by subway?
Enter the mall on the B1 floor through an entrance between Exit 9 and Exit 10 of Hapjeong station. It is about a 1 to 2 minute walk from the mall entrance to the meeting point at JAJU.
How long is the experience?
The guided tasting lasts 80 minutes.
What is included in the tasting?
You get an 80-minute guided tour with a professional Korean alcohol sommelier, plus at least 5 Korean alcohols from all over Korea.
Who leads the tour?
The tasting is hosted by Jay, a Korean liquor sommelier, and Sam, a certified Korean alcohol brewer.
Is the tour offered in English?
Yes, the live tour guide speaks English.
What should I bring with me?
Bring a passport or ID card. A copy is accepted.
Is this activity suitable for children?
No. It is not suitable for children under 18.
What is the group size?
The tour is a small group limited to 10 participants.
What if plans change and I need to cancel?
You can cancel up to 24 hours in advance for a full refund, and you can reserve now and pay later.
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